Beginning in February 2024, Google, Yahoo, and Apple announced new email authentication requirements.
All senders are now required to have SPF, DKIM, and DMARC set up, and any marketing or subscription messages must support a one-click unsubscribe.
This is to help prevent spoofing, phishing, and outgoing messages from being marked as spam.
Here, we outline the steps you should take to ensure all email authentication protocols are in place.
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Authentication Protocols
- Update SPF Record
- Correct the DKIM Record
- Add a DMARC Record
- Enable the support of one-click unsubscribe
NOTE: Bulk senders are required to enable an easy unsubscription option with one click and honor users' requests within two days.
IMPORTANT: Unfortunately, this is outside the scope of what our technical support team members can assist with.
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